Google Shutters Structured Data Testing Tool

Google is officially moving the Rich Results Test out of beta now that it fully supports all Google Search rich results features.

With that being the case, Google has decided it’s also time to deprecate the old structured data testing tool.

The structured data testing tool still be available for a short time, but Google recommends getting comfortable with using the rich results testing tool sooner than later.

Google emphasizes the following benefits of the rich results test over the structured data testing tool:

• It shows which Search feature enhancements are valid for the markup you are providing
• It handles dynamically loaded structured data markup more effectively
• It renders both mobile and desktop versions of a result
• It is fully aligned with Search Console reports

Example of valid structured data on Rich Results Test

Example of code explorer showing error on Rich Results Test

Example of search preview on Rich Results Test

Another capability of the rich results test that sets it apart is the ability to test either a whole a URL of a page, or an isolated code snippet.

In a blog post, Google explains a few things about the rich results test that more experienced SEOs are likely familiar with.

“The test returns errors and warnings we detect on your page. Note that errors disqualify your page from showing up as a rich result. While warnings might limit the appearance, your page is still eligible for showing up as a rich result. For example, if there was a warning for a missing image property, that page could still appear as a rich result, just without an image.”

Source: Google

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