How to Optimize Your Blog to Drive More Traffic to Your Site
The nature of modern marketing is evolving quickly, but if there is one tactic that has demonstrated continued success. It is the power of the written word. Despite being a seemingly minute cog in a larger, more involved machine. The blog your company harbors have huge implications when it comes to your online presence and success. It goes without saying that amidst the internet era, blogging should be an indispensable part of any marketing strategy for any company. Alas, your efforts may prove fruitless without a blog that actually drives traffic.
This begs the golden question: is your blog driving traffic? Every effective marketing campaign seeks to drive traffic, but absolutely organically, a great marketing strategy introduces individuals to something they can invest in and buy into. If your blog isn’t optimized to do exactly that, odds are likely that your traffic isn’t measuring up.
Using these tips, we’ll walk you through clever ways to optimize your blog to drive more traffic to your site.
Research the Competition
You are at a severe disadvantage if you haven’t yet used tools like BuzzSumo to find out what your rivals are doing to ensure they stay ahead of the marketing curve. These programs analyze and aggregate the metric performance of individual blogs and content to provide you with valuable insight into what subjects interact with readers. To drive traffic to your website, figure out what your target audience is reading, and imitate that kind of content.
Increase your Social Media Presence
It’s not enough to create amazing content— you have to be ambitious, clever, and creative. To market, your blog, one of the better strategies to boost traffic entails utilizing your social media platforms. For fast, punchy impressions, Twitter is perfect, while LinkedIn promotion will help your blog appear in customized professional search results. If you’re a B2C company selling a product or service, image-heavy social sites such as Pinterest and Instagram might attract and yield greater traction.
Link Internally
The effectiveness of your blog is not only dictated by how many pages link back to it, but it also accounts for how effective your internal linking structure is. Be sure to keep an eye out for possibilities for internal links when developing and posting content. This not only helps with your blog’s SEO, but also serves as the foundation for increasing traffic to your website.
Make Sure Your Site is Responsive
Long gone are the days when internet searching was performed solely on laptop PCs. Today, the average user leverages handheld devices to navigate the internet and if you require your visitors to click and skip all throughout the page, you’re effectively asking them to browse somewhere else. You will need to ensure that your blog is easily accessible and conveniently viewable across a variety of platforms, including smaller smartphones and traditional desktops.
Use SEO On Your Website
One of the most relevant techniques for digital marketing you can employ to almost instantly boost traffic to your blog is search engine optimization. SEO refers to “search engine optimization.” The proper SEO strategy makes it possible for your blog to rank highly on a search query.
How do you integrate SEO into your blog? It all begins with the keywords: on your site, you want to include any and all relevant keywords that your prospective clients use in their searches. SEO also has other elements, including linking, domain authority, and the layout of the web.
SEO is a hard marketing tactic to learn, but you can dramatically increase the popularity of your website at zero cost if you take the time to educate yourself on the fundamentals.
Write Irresistible Headlines
One of the most significant aspects of your blog content is the headlines you use. Even the most informative and insightful blog post would go unread without a convincing headline. Understand and harness the craft of writing with headlines if you care to create a blog worth reading.
If you’re new to the headline game, take this tidbit of information to heart: BuzzFeed and Upworthy writers typically write up to twenty different headlines before eventually deciding on the one that they believe will drive the most traffic, so think about your headline carefully before publishing to your blog.
Make Videos
It seems as if all of the most successful blogs feature videos these days. Videos are engaging and many online consumers feel that videos are superior to reading a blog post. To get your piece of the pie, start uploading videos rather than blogs if your website traffic is lower than you’d like.
Believe it or not, you don’t need to hire a professional or seasoned video creation team to start developing and publishing high-quality videos. All you’ll need are these three essentials:
- A medium-tier DSLR camera
- Two or three umbrella lights (for three-point lighting)
- A sound system
You can expertly edit your videos using Adobe Creative Suite programs and in no time. You’ll be serving up professional-quality videos on your site that will blow your audience away.
Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street well worth exploring if you’re looking to drive traffic to your blog. Inviting users in your niche or industry to write on your own site or contributing material to other sites is an excellent way to start building authority and driving new users to your site.
Build a Great Website
It’s important that you have a great website if you are trying to boost your blog’s traffic and conversion rates. To build a website that works, you don’t need to hire a costly web developer. By using a basic web design software, like Squarespace. You can create a fantastic website for your business in a pinch. Here is an example of Undergrad’s website.
Wrapping Up
Though driving traffic to your site sounds like a feat easier said than done. It’s actually quite simple so long as you follow the above tips and tricks. Which of these optimization hacks are you eager to try? Let us know in the comments below.
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