Twitter’s new ‘official’ label is just verification with extra steps

It’s been two weeks since Elon Musk bought Twitter for $44 billion. Since then, not much has actually changed. Besides, of course, the fact that verified ticks will be bought for $8/m and half of Twitter’s staff has left the building. And that’s where the problem lies. Once everyone is verified, no one is. Twitter has thought up a genius solution to counter this problem — “official” checkmarks. Which… solve the same problems that the original Twitter verification tick used to solve.

According to Esther Crawford, head of Twitter Blue, public figures, companies, and governments will receive an “official” checkmark in addition to their $8 paid-for tick.

“A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the ‘Official’ label to select accounts when we launch,” Crawford said.

Verified with extra steps

A lot of folks have asked about how you’ll be able to distinguish between @TwitterBlue subscribers with blue checkmarks and accounts that are verified as official, which is why we’re introducing the “Official” label to select accounts when we launch. pic.twitter.com/0p2Ae5nWpO

— Esther Crawford ✨ (@esthercrawford) November 8, 2022

Read More: Twitter’s “system for who has or doesn’t have a blue checkmark is bullshit”: Elon Musk

The ‘official’ checkmark follows a system similar to that of how the original verification tick used to work. Twitter decides who is and isn’t ‘official’. We’re making the assumption that people will still be allowed to ask Twitter for an “official” label, a system that worked well for Twitter in the past.

We’ve got an idea of what the ‘official’ label will look like thanks to a screenshot from Crawford (seen above). You can’t find the actual label on Twitter’s official account just yet, though we’re sure it’ll be live soon. Whether an “official” account is distinguishable from outside an account’s profile remains to be seen.

Source: The Verge