How Can You Elevate Your Ecommerce Website Experience
It’s 2022, and website traffic still plays an important role in driving and evaluating an eCommerce stores’ performance. With that being said, there are umpteen ways to drive traffic to your eCommerce website. You could invest in social media ads, run ads on search engines, run influencer campaigns, get your product/services reviewed by professionals, and more.
However, certain things are out of your control, for example, expecting to please and convert the incoming traffic. The real test to improve eCommerce website lies in the kind of website experience you provide. It depends on the kind of specific action that you wanted them to take in the first place. It could be anything from gaining conversions, getting your visitors to sign up for a newsletter, purchasing a product, granting permission to email them, or anything else. These conversions highly depend on the kind of website experience your eCommerce store provides the users.
According to the study, the global average conversion rate for eCommerce websites is around 4.31%, and that of the U.S. is around 2.63%.
So, if your conversion rates are lower than these benchmarks, you need to elevate your conversion rates. Improving your eCommerce website experience is the only way to change this. Besides, it depends on the type of eCommerce mobile app development and SharePoint Development partners you need to hire. If you understand the importance of providing a stellar website experience and look forward to elevating the website experience for your eCommerce store, this piece is for you. Let’s get started:
- Site Navigation and Speed
- Optimize Your Product Imagery and Product Copy
- Seek Reviews
- Install and Monitor Google Analytics
- Include Customer Quotes
- Upselling
- Display Security Badges
- Display Social Proof
- Implement Cart Abandonment Software
- Implement a Live Chat Option on Your Website
Site Navigation and Speed
For an eCommerce website, site navigation is everything. If your users find what they want almost instantly, they’re more likely to make a purchase from them. They are more likely to return to your website when they want something else. All you need to do is put yourself in your customer’s shoes.
Identify things that are wrong with your current website. Ask the people around you to do the same. You can also check out the various tools to test navigation flows. Any improvements to your website navigation will have a dramatic effect on the user experience and your business objectives.
Improve Site Speed
Amazon states that if their websites only took a second longer to load, they’d lose $1.6 billion in sales revenue every year. Another study indicates that 40% of users abandon a website if it takes longer than 3 seconds to load.
In the online world, customers have more choices than ever before. They’ve become more fickle and impatient than ever before. If you keep them waiting (even for a second), they may leave your site without purchasing. Hence, make sure that your site is fast! Slow websites lose sales. Even Google takes speed into account as a ranking factor. You don’t want to lose audience/traffic because your site is slow and clunky.
Optimize Your Product Imagery and Product Copy
We’ve all seen the pixelated images, huge image renders, and even those sites with little to no product photos on them. It doesn’t seem very intriguing, right? And we’ve seen enough of these brands. Do not join the crowd! Enhance your listings with good-quality images. Also, watch out for images that are not too heavy in terms of file size. This will increase your page performance as well as your customer’s UX.
Following are some things that you need to take care of:
- Compress your images; find a balance between size and quality
- Use affordable alternatives of professional design software for your images
- Invest time in taking good-quality photos of your products
- Add zoom capabilities to your images
- Add 360-degree rotation to your images
Product Copy
The advertising industry thrives on great copy and images. It is a well-known fact that great copies can bring you higher sales. When a consumer is buying from their laptop or mobile phone, they don’t get to see the product or touch it in-store. This is where your images and copy come into the picture. Make sure you write descriptions that give your customers the confidence to purchase from you.
Seek Reviews
BrightLocal’s ‘local consumer review survey’ states that 84% of people trust an online review as much as a personal recommendation. This means: start asking for reviews! Make it a part of your process. Start with simple things like setting up automated emails after shipping, asking for feedback and reviews right after the purchase, etc. You can ask for reviews on your website, on your Google business listing, on social media, and other relevant online review sites.
If you’re receiving them on your website, make sure they’re being marked up. The markups will give you the opportunity to score the gold stars in Google’s search results. Get yourself an easy link to share with your customers. There are plenty of tools available for the same.
Install and Monitor Google Analytics
Google Analytics is a free tool, and it will help you understand how your customer perceives your website. You can easily find how your customer navigates your site and which pages are the most popular. It’ll also help you understand where potential customers lost interest and left your eCommerce website. You can also find out how quickly your customers made a purchase on what products.
Include Customer Quotes
Feedback from real-life people is the best way to build customer loyalty and win their trust. It further entices sales. So, when you’re designing your website, look for ways in which you can show off customer feedback. Here are the things that you can do for the same:
- Have an on-site product/service rating section
- Add client testimonials page and case studies
- Add videos and images of the feedback
Upselling
Convincing someone to stay with your site and purchase what you have to offer takes a lot of work. So naturally, you would want to make it worthwhile. A common way to increase sales is to suggest a product that complements the one they’re looking at or are about to buy. For example, if you’re selling clothes, you can recommend bags or other accessories that would go with that dress. If you’re selling books, you can suggest other books by the same author or books from the same genres.
Display Security Badges
Online consumers can leave the checkout and abandon their cart without embarrassment. Say you’ve picked up an item in-store, reached the counter, and you start to question your choice of purchase. Chances are you’ll buy the items in the cart because you don’t want to draw attention by leaving it abandoned. This doesn’t happen online. On the eCommerce website, if a customer hesitates at the last minute, they can just abandon their carts and keep going. No one will know any different.
But what makes your users anxious? One primary concern for online customers is security. Your customers will be entering their card details on your website. They won’t do the same if they do not think of you as a legitimate business. You can alleviate this by displaying the security badge so that it is visible throughout the checkout process.
Display Social Proof
Customers who visit your eCommerce website will feel at ease after knowing that their peers have purchased products and have recommended the experience. This is called social proof. It helps improve your checkout conversion.
Make sure that you’re displaying customer reviews, social media likes, or recommendations. You can also display:
- Notifications (at the bottom of your page) when a purchase is made.
- Count that highlights the number of people that have bought that particular product.
This is the online substitute of a sales executive telling customers, “This is very popular at the moment.”
Implement Cart Abandonment Software
A study by the Baymard Institute found that general shopping cart abandonment stands at 69.82%. This means you lose revenue from 69.82% of your customers! Imagine what if you could get back some of this lost revenue. Imagine the profit!
If a customer decides to leave your website without making a purchase, you can lure them to stay. There is plenty of tools or software available to help with the same. A cart abandonment software will allow you to create an offer that is displayed to users when they move their cursor outside your website. These small discounts or free shipping offers will encourage customers to stay and make a purchase right then and there. You can also create specific marketing automation workflows for cart, browse, or product abandonment, and then drive traffic to your eCommerce website. Even if you can regain 10-15% of the customers who abandoned your cart by providing them small discounts, wouldn’t it be worth it for your business?
Implement a Live Chat Option on Your Website
Live chat is a better option to support your customers right on the website. Live chat offers more opportunities to field more unique questions and convert even passive visitors to a sale. But much more than that, live chat will help you build your brand. If you’re fast enough to respond, you will leave a positive impression on the customer.
The Bottomline
“The right kind of experience will drive sales on your eCommerce website.”
Effective websites can boost conversions and will drive brand loyalty. Even if you’re not the most creative kind of person and do not want to spend much on website designing, you can still achieve a web store design that is optimized for conversions.
All your customers want is a great buying experience. This consists of swift responses, personalized engagements, and brand consistency. Offer your customers an experience that they don’t dread, and you’ll see the results yourself! Make sure that you work with the right eCommerce mobile app development partners to provide an overall better experience to your customers. Hire eCommerce app developer and elevate your eCommerce website experience.
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